For owners of established admissions firms
20 qualified consults in your first 60 days, guaranteed.
Waterfall Growth is an enrollment growth partner for admissions and education firms. One setup, no retainer, then you pay per qualified family who shows up. Watch how it works.
Short at day 60? Every consult after that is free until you reach 20. See the guarantee
Book your Growth Plan call.
A few quick questions, about a minute. If it's a fit, you pick a time right here.
What you get on the call
Before we talk, we check what ChatGPT and Google say about your firm compared with your top three competitors. On the call you'll see the first event we'd run, the cost per consult, and what that adds up to for your firm.
This call is a fit if
- You own an established admissions firm with a team that runs consults
- Your packages are around $6,000 or more
- Your team has room for at least 15 new consults a month
Solo or part-time practice? This isn't built for you yet. We work with one firm per market.
What the system did for INSPIRATE Consulting
One parent event, run on the Waterfall. Here is what came in.
Read the full case study13
Consultations booked from one parent event: 191 parents registered, 82 came live.
82 came live, 13 booked a consultation
About 1 in 6 parents who came live.
- Ad spend
- $2,631
- Average cost per lead
- $13
In their own words
“It seems like $12 per person is like insane… I’m happy if we get under 20.”Will Barron, CEO of Salesman.com, reviewing our webinar numbers
“I was pleased with the three mock-ups you sent over. Offloading some of that creative energy is certainly nice.”Founder, college admissions advisory in Westchester, NY
“I thought that was crazy, because I’ve never paid, like, AI anything to advertise my business.”Owner, college admissions practice in California
“You guys have a lot of insights into this market. I really appreciate the pushing back on my thinking.”Founder, college admissions program, after a strategy call
INSPIRATE Consulting, after their second parent event
Owner, college admissions practice in Sacramento
Want a night like that for your firm?
Book your Growth Plan callAttention isn't your problem. Families leak.
The Waterfall has three levels. Each one catches what the level above it pours down.
Where families leak: They look you up on Google or ChatGPT, and a competitor comes up.
- Your firm comes up on Google and ChatGPT with the right facts
- Ahead of your top three competitors
Where families leak: Referrals come when they come. Growth depends on the season.
- A parent event every two weeks, on questions families already ask
- AI intent data, AI-written ads and an AI media-buying agent
Where families leak: They attend an info session and go cold, or book a consult and don't show.
- Replay, founder video, booking link, email and text within 48 hours
- Tracking from first click to held consult
A held consult with your teamAfter the setup, it's the only thing you pay us for.
AI never touches your students' work or speaks for you. It runs the ads and the data. Your team does the advising.
See the first event we'd run for you.
Book your Growth Plan callIf any level leaks, we don't get paid.
- One setup, then per held consult. A held consult is a parent of a student in your target grades who passes your intake questions and shows up.
- Your ad spend stays yours. On your own card, straight to Meta, never marked up.
- One firm per market. Once your market is taken, it's taken.
Our guarantee
20 qualified consults held in your first 60 days, or every consult after that is free until you reach 20.
- The 60 days start when your first approved ad goes live.
- Only qualified consults held count: a parent of a student in your target grades who passes your intake questions and shows up.
- Ad spend of at least $3,000 a month, paid by you straight to Meta.
- Your team does its part: records the founder video, approves ads within 2 business days, presents at the parent events and runs the consults.
What your ad budget could turn into
Start with what you'd spend on ads. We estimate the rest as a range from our own event numbers, so a bigger budget never promises a straight-line result.
How we estimate: about 2.5 to 4.9 booked consults for every $1,000 of ad spend. The high end is INSPIRATE's second event, 13 booked on $2,631. The low end is half that. Above $6,000 a month we assume each extra dollar books a little less.
- Estimated new revenue a month Estimate
- $13,000 to $26,000
- Booked consults a month
- 9 to 19
- New clients a month
- 2 to 4
- Revenue per $1 of ad spend
- $3.25 to $6.50
Estimates, not a promise of results. Your market, offer and follow-up move these numbers, and we bill only for consults that are held. The Waterfall needs at least $3,000 a month in ad spend, paid by you, straight to Meta. On the Growth Plan call we work out your cost per consult and what it adds up to.
Book your Growth Plan callWho it's built for
Built for
- Established admissions firms with a team that runs consults
- Packages around $6,000 or more
- Room for at least 15 new consults a month
Not built for
- Solo practices
- Part-time practices
Sounds like your firm?
Book your Growth Plan callQuestions
What counts as a held consult?
A parent of a student in your target grades who passes your intake questions and shows up to the call.
What happens if a family doesn't show up?
We don't bill you for it. After the one-time setup, you pay per qualified family who actually shows up to a consultation with your team.
Who pays for ads?
You do, on your own card, straight to Meta. We never mark it up.
What if consults don't close?
Closing is your team's job. But we coach the consults and show you exactly where families drop off.
Who is this built for?
Established admissions firms with a team that runs consults, packages around $6,000 minimum, and room for at least 15 new consults a month. If you're a solo or part-time practice, it isn't built for you.
Does AI touch my students' work?
No. AI never touches your students' work or speaks for you. It runs the ads and the data. Your team does the advising.
What happens on the Growth Plan call?
Before we talk, we check what ChatGPT and Google say about your firm compared with your top three competitors. On the call you'll see the first event we'd run, the cost per consult, and what that adds up to for your firm.
Is there a setup fee?
Yes, one time. It covers building your funnel and parent event pages, your follow-up, and getting your firm to show up with the right facts on Google and ChatGPT. After that you pay per held consult, with no retainer. We go over it on the Growth Plan call.
Is there a guarantee?
Yes. 20 qualified consults held in your first 60 days, or every consult after that is free until you reach 20. It needs at least $3,000 a month in ad spend and your team doing its part.
Do you work with my competitors?
We work with one firm per market. Once your market is taken, it's taken.
Still have a question? Ask it on the call.
Book your Growth Plan call