Results / Case study
INSPIRATE Consulting: 13 consultations from one event
INSPIRATE Consulting is an admissions consulting firm. Waterfall Growth ran two parent events for them on the Waterfall. At the second, 191 parents registered, 82 came live and 13 booked a consultation, from $2,631 in ad spend.
The numbers
- First parent event
- 192 registrants at about $12 per lead
- Second event, a few weeks later
- 191 registered, 82 came live, 13 booked a consultation, $2,631 in ad spend
13 booked in all: 11 that night and 2 from the follow-up. Across our events, cost per lead averages $12 to $14.
What we ran
- Level 1: Be the Answer. Show up right when families check you out.
- Level 2: Fill the Room. A parent event for your firm every two weeks.
- Level 3: Catch Every Family. Every family followed up within 48 hours.
An outside read on the numbers
“It seems like $12 per person is like insane… I'm happy if we get under 20.”
What parents said
An hour into each event, Shinwoo asked the room if the night had been worth their hour. Here he is reading the answers at the second one.
The chat at that moment, both events. Every reply in the window, names hidden:
And by text, after the event:
