One setup. Then you pay per family who shows up.
Waterfall Growth doesn't charge admissions firms for clicks, leads or a monthly retainer. There's a one-time setup, then you pay per held consult: when a qualified family actually shows up to a consultation with your team. Here is exactly what that means.
The one-time setup
The setup covers the work we do before your first event: building your funnel and parent event pages, setting up your follow-up by email and text, tracking from first click to held consult, and getting your firm to show up with the right facts on Google and ChatGPT.
It also means we both have skin in the game from day one. We go over the setup on the Growth Plan call, once we know your market.
What counts as a held consult
A parent of a student in your target grades who passes your intake questions and shows up to the call. You set the target grades and the intake questions.
If a family doesn't show up
We don't bill you. A booked call that nobody attends isn't a held consult.
Who pays for ads
You do, on your own card, straight to Meta. We never mark it up.
If consults don't close
Closing is your team's job. But we coach the consults and show you exactly where families drop off, from the first click to the held consult.
The guarantee
20 qualified consults held in your first 60 days, or every consult after that is free until you reach 20.
It applies when:
- The 60 days start when your first approved ad goes live.
- Only qualified consults held count: a parent of a student in your target grades who passes your intake questions and shows up.
- Ad spend of at least $3,000 a month, paid by you straight to Meta.
- Your team does its part: records the founder video, approves ads within 2 business days, presents at the parent events and runs the consults.
If we're short of 20 at day 60, we keep running and you pay nothing for the held consults that get you to 20.
One firm per market
We work with one firm per market. Once your market is taken, it's taken.
Why we charge this way
An agency on retainer gets paid every month whether families come in or not. We'd rather be paid the way you are, on results. If any level of the Waterfall leaks, we don't get paid, which keeps every level working.
Questions
What counts as a held consult?
A parent of a student in your target grades who passes your intake questions and shows up to the call.
What happens if a family doesn't show up?
We don't bill you for it. After the one-time setup, you pay per qualified family who actually shows up to a consultation with your team.
Who pays for ads?
You do, on your own card, straight to Meta. We never mark it up.
What if consults don't close?
Closing is your team's job. But we coach the consults and show you exactly where families drop off.
Is there a setup fee?
Yes, one time. It covers building your funnel and parent event pages, your follow-up, and getting your firm to show up with the right facts on Google and ChatGPT. After that you pay per held consult, with no retainer. We go over it on the Growth Plan call.
Is there a guarantee?
Yes. 20 qualified consults held in your first 60 days, or every consult after that is free until you reach 20. It needs at least $3,000 a month in ad spend and your team doing its part.
Do you work with my competitors?
We work with one firm per market. Once your market is taken, it's taken.