The team behind Waterfall Growth
Waterfall Growth is an enrollment growth partner for established admissions and education firms, based in Brooklyn, NY, and working with firms across the United States. We are not a marketing agency, and we don't charge a retainer. After a one-time setup, we get paid when a qualified family shows up to a consult.
Two co-founders, one team
Aayan Rehman and Johnny Lu started Waterfall Growth together, and both are on every account. Aayan leads the AI: the intent data that finds families looking for help right now, the ads that reach them, and making each firm the answer when families ask ChatGPT or Google. Johnny leads sales and every client's events and follow-up, from the first call with a firm to the families on its calendar. The plan for each firm, and every call on what to change, they make together.
Aayan RehmanBefore Waterfall Growth, Aayan built AI agents for the sales team at Voya Financial, a Fortune 500 company.
Johnny LuBefore Waterfall Growth, Johnny was a marketing intern at RE/MAX, working on social media, open houses and CRM follow-up.
Why we built it this way
Instead of a few copywriters guessing what might work, we built a data-driven AI system. Intent data finds the families who are looking for help right now, AI writes your ads, and an AI agent runs them.
You probably paid an agency a retainer before. They get paid every month whether leads come in or not. We'd rather be paid the way you are, on results. If a family doesn't show up, we don't bill you. How pay per held consult works
What we run
- Level 1: Be the Answer. Show up right when families check you out.
- Level 2: Fill the Room. A parent event for your firm every two weeks.
- Level 3: Catch Every Family. Every family followed up within 48 hours.
Contact
contact@waterfallgrowth.com. Brooklyn, NY.