For independent K–12 schools with open seats
10 qualified family visits in your first 60 days, guaranteed.
We run parent-only ads under your school's name, fill your open houses, and book families into tours and shadow days within 48 hours. Your admissions team leads the visit. Watch the overview, then see if your school qualifies.
Short at day 60? Every visit after that is free until you reach 10.
See if your school qualifies.
A few quick questions, about a minute. If it's a fit, you pick a time for a 30-minute call right here.
- No retainer
- Your ad account, your family list
- Parents only. You approve every ad
The short version
Most school marketing stops at the impression. We stop at the family on campus.
One grade is coming up short for September. Inquiries trickle in from word of mouth and your listings. The open house draws a crowd, but only a few families book a visit. And the marketing budget comes back as impressions, not families on campus.
- We fill your open house with the right families.Ads run under your school's name and reach parents in your area who are researching private schools right now. We target parents only, never students.
- We turn attendance into booked visits.Within 48 hours, every family who came, and every family who RSVP'd and missed it, gets a short video from your Head of School and a link to book a tour or shadow day.
- We make sure they show up.Every family hears from us before the visit, and we confirm them the day before. Your admissions team spends its time with real families.
On us
- Writing and editing your ads, run from your own ad account
- Your event and booking pages
- Every reminder, every replay, every follow-up text and email
- Checking every family and confirming every visit the day before
- Keeping you showing up on Google and ChatGPT with the right facts
Your part
- Name the grades with open seats
- Keep the agreed ad budget running, at least $3,000 a month, paid straight to Meta
- Reply to inquiries within one business day
- Approve ads within two business days
- Hold the open houses, tours and shadow days
- Log each visit as attended or no-show within one business day
If a family doesn't come, you don't pay for it.
- We build it with you first, then no retainer. You pay for each qualified family who comes to campus. A no-show costs you nothing.
- Your ad spend stays yours. On your school's own account, straight to Meta, never marked up.
- You keep everything we build. The ads, the pages, the family list and the ad account, whether we keep working together or not.
What the system did for one education firm
One parent event, run on the same system. Here is what came in.
That was a parent webinar for an education consulting firm, not a campus visit. Your school gets the same reminders and follow-up.
13
Consultations booked from one parent event: 191 parents registered, 82 came live.
82 came live, 13 booked a consultation
About 1 in 6 parents who came live.
- Ad spend
- $2,631
- Parents registered
- 191
Our guarantee
10 qualified family visits attended in your first 60 days of approved ads. Short at day 60? Every visit after that is free until you reach 10.
A qualified visit is a parent or guardian of a child entering a grade we've agreed is open, who lives within the agreed commuting radius (or whose child is boarding-eligible), wants to start in the current admission cycle, and isn't a current family. They attended an open house, campus tour or shadow day; a virtual session alone doesn't count, and each family counts once. Your admissions CRM is the record. We count visits, never enrollments.
Who it's built for
Built for
- Independent schools with about 200 to 800 students, or boarding programs of 150 or more
- Open seats in one or more grades for fall
- An admissions lead who runs the visits and replies to families within a day
Not built for
- Schools looking for enrollments within 30 days
- Campaigns aimed at students rather than parents
Questions schools ask
Do you guarantee enrollments?
No. Enrollment depends on your visits, tuition assistance and mission-fit decisions. We guarantee what we control: qualified families who attend a visit.
What does it cost?
We build everything with you first. After that there's no retainer: you pay for each qualified family who comes to campus, and a no-show costs nothing. We cover the numbers on the call.
Who pays for the ads?
You do, at least $3,000 a month, straight to Meta from your school's own account. We never mark it up, and the account and the audience stay yours.
Do you target students?
No. Parents only. Child data never goes to Meta, event names stay neutral, and you approve every ad before it runs.
We already use Finalsite or another admissions CRM.
Keep it. We work inside your CRM, and it stays the record of every visit.
What if you don't reach 10?
Every qualified visit after day 60 is free until you reach 10. The 60 days start when your first approved ad goes live.
A few quick questions, then pick a time.