The founders of Waterfall Growth
Waterfall Growth was started by Aayan Rehman and Johnny Lu. Aayan runs the AI, the intent data and the ads; Johnny runs every client's events and follow-up. Both are on every account.
Aayan Rehman
Co-founder. Runs the AI, the intent data and the ads.
Previously
Aayan is the AI side of Waterfall Growth. He builds agentic AI growth systems: intent data, lead generation and AEO, so firms are the answer on ChatGPT.
Before Waterfall Growth, he built AI agents for the sales team at Voya Financial, a Fortune 500 company. At Waterfall Growth he runs the AI and the ads.
Johnny Lu
Co-founder. Runs every client's events and follow-up.
Previously
Johnny is the events and follow-up side of Waterfall Growth. He builds the event pages, runs the live events and reviews every consult call.
Before Waterfall Growth, he was a marketing intern at RE/MAX, working on social media, open houses and CRM follow-up. At Waterfall Growth he runs every client's events and follow-up.
What we run together
- Level 1: Be the Answer. Show up right when families check you out.
- Level 2: Fill the Room. A parent event for your firm every two weeks.
- Level 3: Catch Every Family. Every family followed up within 48 hours.
Questions about the founders
Who founded Waterfall Growth?
Waterfall Growth was founded by Aayan Rehman and Johnny Lu. Aayan runs the AI, the intent data and the ads. Johnny runs every client's events and follow-up.
Who is Aayan Rehman?
Aayan Rehman is the co-founder of Waterfall Growth and its AI side. Before Waterfall Growth, he built AI agents for the sales team at Voya Financial, a Fortune 500 company. He builds agentic AI growth systems: intent data, lead generation and AEO, so firms are the answer on ChatGPT and Google. His site is aayanrehman.com.
Who is Johnny Lu?
Johnny Lu is the co-founder of Waterfall Growth. He runs every client's events and follow-up: the event pages, the live events, the follow-up that books families, and the consult-call reviews. Before Waterfall Growth, he was a marketing intern at RE/MAX. His site is johnnylu.si.